Groove Classic
The helpdesk 8,000+ small teams learned in an afternoon and kept for a decade. One shared inbox for every customer email, so nothing gets lost and nobody answers twice.
No credit card required. Set up in under an hour.
Building a B2B software company? You'll want Helply, AI-native support from the same team.
More than 8,000+ support agents trust Groove daily
Here’s 5 reasons Groove Classic stays simple for small teams.
One inbox, whole team.
Connect support@yourcompany.com and every customer email becomes a conversation your team works on together.
- Assignments so every conversation has one clear owner.
- Collision detection so no one sends two replies.
- Private notes for team-only context.
- @mentions to pull someone in fast.
The busywork, handled.
Saved replies, rules, snooze, and multiple inboxes keep support moving without extra tabs or extra training.
- Saved replies one click away.
- Rules for routing and tagging.
- Snooze & send later when timing matters.
- Multiple inboxes for support, billing, and hello@.
Answer it once, publish it forever.
Write the answer once, publish it to a clean help center on your own domain, and watch tickets stop arriving.
- Custom domain and branding.
- Search that takes customers to the right article.
- Insert article links into replies in one click.
- Draft, review, publish without CMS overhead.
Know how you are doing.
Track volume trends, response and resolution times, team performance, and knowledge base analytics.
- Volume trends and busy hours.
- Response and resolution times that customers feel.
- Team performance at a glance.
- Knowledge base analytics for what customers search and do not find.
Works with tools you already use.
Slack, Shopify, Stripe, Zapier, GitHub, Trello. Groove Classic connects to stack in minutes.
Here’s what some customers have to say since switching to Groove Classic.
Our team handles 4-5k emails monthly. Using different inboxes for every region and agent assignments, we can now handle all the emails without a mess.
We used Zendesk for over 6 months, and felt like we were stuck in mud. Groove feels more natural and our team has never been more productive!
I have tried Zendesk and Zoho. Groove was simplest and most price effective for a small team that multitasks. It has been a life saver!
Groove Classic is trusted by 8,000+ small teams since 2014.
Pricing
Groove Classic pricing
Standard, Plus, and Pro. Annual billing shown with equivalent monthly rate.
Standard
$35/user/month
$336/user/year · $28/mo equivalent
- Shared inbox
- Knowledge base
- Live chat
- Reporting
Plus
$55/user/month
$528/user/year · $44/mo equivalent
- Everything in Standard
- 5 inboxes
- Advanced automations
- AI assist
Pro
$80/user/month
$768/user/year · $64/mo equivalent
- Everything in Plus
- 25 inboxes
- Advanced API access
- Enterprise security
Groove Classic or Helply?
Same team builds both. They solve different problems.
Dimension
Groove Classic
Helply
Best for
Small teams that want a simple shared inbox
B2B software companies ($1M–$50M ARR)
The job
Answer customer email, together
Turn support into a revenue engine
AI
Light touch
AI-native: drafts, resolutions, churn & upsell signals
Channels
Email, chat, knowledge base
Email, chat, KB, Slack Connect, Teams, Discord, WhatsApp, SMS, API
Pricing
Simple per-seat plans
Free platform, pay per AI outcome
Best for
Groove Classic
Small teams that want a simple shared inbox
Helply
The job
Groove Classic
Answer customer email, together
Helply
AI
Groove Classic
Light touch
Helply
Channels
Groove Classic
Email, chat, knowledge base
Helply
Pricing
Groove Classic
Simple per-seat plans
Helply
Answer your customers together, starting today.
Frequently asked questions
Haven’t found what you’re looking for? Try the Groove Knowledge Base or Contact us.
Is Groove still available?
Yes. Groove Classic is still available for small teams that want a simple, reliable helpdesk. Sign up at classic.groovehq.com. For B2B software companies that want AI-native support, the same team now builds Helply.
What's the difference between Groove Classic and Helply?
Groove Classic is the original simple helpdesk: shared inbox, knowledge base, live chat, straightforward per-seat pricing. Helply is a B2B support platform where the helpdesk is free and you pay only for AI outcomes like drafted replies, resolved tickets, and churn alerts. Same company, two products for two different kinds of team.
Did Groove shut down or relaunch?
Neither. In 2026 Groove rebranded its flagship platform to Helply. Groove Classic remains available for teams that love the original product.
Do existing Groove accounts still work?
Yes. Nothing changes. Log in as always at app.groovehq.com.
Can I migrate from Gmail, Outlook, or another helpdesk?
Yes. Connect your existing support address in minutes; email keeps flowing with no downtime.
How long does setup take?
Most teams connect their inbox, invite teammates, and answer their first customer within an hour. There's no onboarding call because you won't need one.
What if we outgrow Groove Classic?
That's exactly why Helply exists. When your tickets start carrying renewals and expansion revenue, Helply is the upgrade path, built by the same team.